Our final days have been spent developing a comprehensive presentation of our observations and data. Primary topics included analyses of marketing strategy, communications, operations/logistics, procurement and more.
The team tried to drive home the need for Mulleys to deeply analyze and understand its corporate and marketing strategies (including people, places and procedures) in order to improve. We mentioned that from our staff interviews, an opportunity for Mulleys to strengthen the capacity of its employees is to focus on their education, communication, incentives and standardization in order to get desired outcomes from these individuals. In addition, we addressed possible improvements to store layout uniformity and presented ideas on store congestion relief as well as product placement and labeling. The last key point was focused on the procurement process and the pros and cons of increasing collaboration between store managers and procurement leads as well as between suppliers and store managers to improve efficiencies and increase product knowledge.
Some of the takeaway lessons for the future include the business becoming proactive vs. reactive, encouraging constructive feedback from employees and customers, and ensuring that every staff member has an aligned vision for the company. Leadership should also invest time in strategic planning for the future and embrace that change is necessary for continued growth.
After our presentation today, we received some feedback from the company on how to improve. Moving forward we will conduct a further in-depth analysis of our data and delve deeply into literature research. By the end of the class, we will have created a video, case study and conducted a poster presentation at Cornell.
All of the work our team was able to accomplish would not have been possible without the help of the Mulleys family, staff and customers. We specifically want to thank Kevin, Eric and Duncan for their generosity, kindness, hospitality, and good company. Without their time and assistance, and the cooperation of other management departments, we would not have been able to achieve all that we did. Our experience here has been invaluable and the memories created unforgettable. Bottoms up to creativity, dreams, friends, wealth, and most of all, family. Asante Sana!
Mulleys Supermarkets 